I’ve spent my career at the intersection of sales, marketing, communications, and technology, from helping companies enter new markets to building outbound systems, developing teams, and turning complex products into messages people actually understand and respond to.
Some of my most formative work was in manufacturing technology, where I was exposed to Lean manufacturing and continuous improvement: eliminate waste, understand the process, measure what matters, and improve the system instead of simply adding more resources.
Over time, I realized the same principles apply remarkably well to growth. Sales and marketing accumulate their own kind of waste: disconnected tools, duplicated work, bad data, unclear messaging, unnecessary handoffs, and activity that produces little value.
With AI and automation changing what a small team can accomplish, I think there’s a better way to build for growth. A Lean GTM system should make the whole thing simpler, smarter, and more human: bring people together around a clear direction, give them better tools and processes, experiment without being afraid to get things wrong, and continuously improve from what I learn. That’s the kind of work I enjoy doing, especially alongside good people who want to build something better.
